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Turn Your Long Videos Into Viral Shorts

Reach Across YouTube, TikTok & IG

Using Powerful Short-Form Content

We take the best parts of your videos and turn them into fun, fast clips for YouTube, TikTok, and IG. More people see your work, more fans follow you, and you grow without working more. You create — we help you get seen.

Click-Through Rate (CTR)

Is the percentage of people who see your video thumbnail and title (impressions) and actually click to watch it.

Formula:

CTR % = (Clicks ÷ Impressions) × 100

How It Affects YouTube Videos:

  • YouTube uses CTR as a ranking signal. If many people click your video when it’s shown, YouTube will show it to more people.

  • But it’s not everything — if people click and bounce (watch very little), that hurts. CTR must be paired with good watch time and audience retention.

Why It Matters on YouTube:

  • High CTR means your thumbnail/title are doing their job — they spark curiosity or promise value.

  • Low CTR means people aren’t interested enough to click, even if your content might be great.

TL;DR:

CTR gets people in the door. Without it, your content doesn’t even get a shot. Strong thumbnails and titles = more eyeballs and growth.

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Retention rate

Also called audience retention, measures how much of your video people actually watch — either as a percentage or a graph over time

Why It Matters:

  • High retention = strong content. People are staying engaged.

  • YouTube loves videos that keep people watching, so it pushes them more in search, browse, and suggested.

  • Low retention = viewer drop-off, and YouTube stops recommending the video.

Two Types:

  1. Average View Duration (AVD): How many minutes people watch on average

  2. Average Percentage Viewed: What % of the video was watched to the end

Key Benchmarks:

  • 50%+ retention is solid for most videos.

  • 70%+ is excellent, especially for short videos.

  • Watch for drops in the first 15 seconds — that's where most people leave if the hook is weak.

How to Improve It:

  • Start fast. No long intros.

  • Tease the value up front.

  • Cut fluff. Keep the pacing tight.

  • Use pattern interrupts (visual/audio changes) to keep attention.

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advice to a Youtuber that has 2 - 10k views per video

and more than 100k subscribers

Your content isn’t matching your audience's expectations anymore. You’ve got a subscriber base, but they’re not interested in what you're posting now.

Here's what that means:

  • 2-10k views on 100k subs is a sign of subscriber decay or bad alignment. YouTube isn’t showing your content to most of your subscribers! Why? Because the algorithm learns from viewer behavior

    If your own subs don’t click or watch your videos…

    • YouTube assumes it’s not worth recommending

    • Your video gets limited reach (even though you have a large sub base).

    • Over time, it creates a snowball effect: less reach → fewer views → less data → less discovery

  • People subscribed for a certain type of content, tone, or topic — and you likely drifted or stopped evolving with them — when your audience becomes disengaged

    • You change your content direction, but your audience didn’t sign up for that

      • E.G. : You grew fast doing reaction videos, but now you're posting vlogs or commentary. Old subs don’t care

    • You take long breaks, and people stop caring. The attention you earned fades

    • Trends moved on, and you didn’t adapt. Your content feels “outdated” or irrelevant in its current form

  • YouTube won’t push your videos hard if even your subs don’t watch — when your packaging (title/thumbnail) or topic doesn’t match your audience's expectations

    • Bad thumbnail or title = low CTR = poor performance

    • Wrong topics = viewers scroll past or bounce early = poor retention = death spiral

My Advice:

  1. Check your top-performing videos

    • What did people originally subscribe for? Bring that energy or format back

  2. Audit your recent content

    • Are your titles and thumbnails compelling?

    • Are you delivering what they promise within 15 seconds?

  3. Look at retention and CTR

    • Low CTR = bad packaging

    • Low retention = boring, confusing, or irrelevant content

  4. Ask your audience directly

    • Post a poll or community post: “What do you miss? What do you want more of?”

  5. Clean the dead weight

    • Consider unlisting older off-brand videos that confuse YouTube’s algorithm on who to recommend you to

CONCLUSION

Fix the Errors

  • Low CTR (bad thumbnails/titles)

    • Redesign thumbnails with bold, clear images and curiosity-driven titles and use A/B testing tools

  • Low retention (boring intros, slow pacing)

    • Hook viewers in first 5 seconds, cut the fluff, add pattern interrupts (visual/audio shifts every 15–30s)

  • Content mismatch (audience doesn't care)

    • Analyze top-performing old videos. Realign topics to what people originally subscribed for

  • Dead subs (inactive or misaligned audience)

    • Stop uploading random content and focus on reconnecting with your “core” fans

  • Not asking audience

    • Run polls & community posts to ask them what they want more of

Here’s the pottential Impact

LET’S SAY:

  • You have around 100k subscribers

  • Your current video average is ~5,000 views

  • CTR is low: around ~2%

  • Retention is weak: average view duration is ~30%

RESULTS:

The man behind it all

Man in a blue suit standing on a city street with historic buildings in the background.

PATRASCU CRISTIAN DAVID

Hey, I’m David. I’ve seen too many great YouTubers burn out or get stuck trying to do everything.

I started helping creators turn their long-form content into short clips that actually bring in views, subs, and real growth.

You film. I turn it into fire. Simple as that.

STILL HAVE QUESTIONS?